SAMSUNG RAISES THE BAR ON DESIGN AND CONNECTIVITY WITH THE BORDEAUX PLUS R8 LCD TV

Top-selling LCD TV brand in Singapore looks set to continue stellar growth in 2007 with the stylishly designed Bordeaux Plus R8 LCD TV

Bordeaux Plus R8 demonstrates Samsung’s leadership in TV design and technology and commitment to developing the most innovative products for the discerning customers
SINGAPORE, 5 April 2007 – Samsung Electronics, the worldwide market leader in TV, today unveiled the Bordeaux Plus R8. The Bordeaux Plus R8 takes a step forward from the successful design philosophy of Samsung’s 2006 top-seller, the 32 inch Bordeaux R7 LCD TV, and offers technology improvements and greater connectivity, making it a compelling addition to every home. According to the GfK Asia Singapore Retail Report for 2006, Samsung grew by more than four times year-on-year in value to clinch the number one position for LCD TVs in Singapore with 26 per cent of market share by value and 23 per cent of market share by unit.
The GfK report also outlined Samsung’s spectacular results, which showed the company leaped overall from fourth to first position in the local CTV market with year-on-year unit sales more than doubling to achieve about S$100 million in 2006. Within the local LCD TV segment, Samsung also claimed top spot in the 32 inch and above segment which constituted 80% of the total LCD TV market by value.

“The Bordeaux Plus R8 is the definitive modern and stylish choice for the discerning individual with the TV’s sleek curves and design accents in a choice of neoclassic black or pearl white. This latest addition to our LCD TV product line-up is testament to our commitment to developing the most cutting-edge and innovative products. With our passion for producing the most stylishly designed and technologically advanced LCD TVs, Samsung will continue to lead the global TV market and build on our great achievements in the last year,” said Ms Irene Ng, Director of Strategic Marketing, Electronics Business Division, Samsung Asia Pte Ltd.

The crystal bezel of the Bordeaux Plus R8 frames the TV with its transparent curve, refining further the wine-glass inspired design concept of the Bordeaux R7. Soft LED lighting, which can be easily disabled, disperses from the centre of the bezel, creating a calming effect that complements the sleek design and smooth surface. Ice blue emanates from the black models, while white models glow warm amber. Stylish touch sensor buttons that resemble embedded gems and ingeniously hidden speakers lend an air of refined and minimalist dignity to the Bordeaux Plus R8.

In addition to the impressive 8000:1 dynamic contrast ratio, the Bordeaux Plus R8 features Samsung’s S-PVA panels which allow for horizontal and vertical viewing angles of up to 178�. The new Wide Colour Enhancer helps expand colour expression even in bright areas, ensuring blues and greens remain realistic and vibrant. Consumers will benefit from enhanced picture quality from every corner of the room. With Movie Plus, Samsung’s latest technology that intelligently estimates the position of a moving object in the image and increases the number of frames to create smoother picture quality, consumers can enjoy clear visuals with no ghosting or juddering.

The Bordeaux Plus R8 also boasts premium connectivity with Anynet+ and the three HDMI connections. Anynet+ allows for the control of all HDMI audio-visual devices with one-touch control from a single remote controller. With the plug and play feature, consumers can easily connect the Bordeaux Plus R8 to a variety of audio-visual peripherals such as game consoles, Blu-ray disc players and home theatre systems.

To provide consumers with a better viewing experience and greater convenience, the 40 inch Bordeaux Plus R8 can be installed with Samsung’s world’s first Auto Wall-mount feature. TVs installed with this novel feature can be mechanically swivelled up to 20 degrees horizontally in both directions and tilted 15 degrees down, all from the comfort of your couch.

The Samsung Bordeaux Plus R8 LCD TV is available in 32, 37 and 40 inch models at the recommended retail prices of $2,099, $4,099 and $4,888 respectively.