Sony: New CX7K and SR8 Handycam

Singapore, April 26, --Introducing the new Handycam CX7K (HDR-CX7K) by Sony, the first Memory Stick capable Handycam camcorder that records high-definition videos and captures up to 6.1 mega pixels of still images in various Memory Stick media including the Memory Stick PRO DUO, Memory Stick PRO-HG DUO and Memory Stick Micro. As the lightest and most compact AVCHD camcorder available in the market, the Handycam CX7K can easily fit into one's palm at only 6.9cm x 6.7cm x 13.1cm . With Sony’s original low power consumption technology, the Handycam CX7K can shoot continuous for 6 hours deemed to be one of the highest stamina for AVCHD Handycam camcorders. Movie Recording Time: HD Picture Quality Mode 2GB Memory Stick 4GB Memory Stick 8GB Memory StickAVC HD 15M (XP) Approx. 15 min Approx, 30 min Approx. 1 h AVC HD 9M (HQ) Approx. 25 min Approx. 55 min Approx. 1 h 55 min AVC HD 7M (SP) Approx. 35 min Approx. 1 h 5 min Approx. 2 h 20 min AVC HD 5M (LP) Approx. 45 min Approx. 1h 25 min Approx. 2 h 55 min SD Picture Quality Mode 2GB Memory Stick 4GB Memory Stick 8GB Memory Stick 9M (HQ) Approx. 25 min Approx. 55 min Approx. 1 h 55 min 6M (SP) Approx. 40 min Approx. 1 h 20 min Approx. 2 h 50 min 3M (LP) Approx. 1 h 20 min Approx. 2 h 40 min Approx. 5 h 25 min Based on the new xvYCC international standard, x.v.Colour technology assures supremely life-like colour reproduction. Compared to conventional camcorders, x.v.Colour approximately doubles the range of colours that can be reproduced, close to what the human eye can see.

"We are proud to introduce a new member to our Handycam camcorder range, the one and only camcorder that records high-definition videos on one of the smallest media available, the Memory Stick. Our customers can now leverage on the Memory Stick media to playback videos directly from the Handycam CX7K to VAIO notebooks and PLAYSTATION 3 without transferring movies to the hard disk of the devices. At Sony, we continue to offer the widest range of camcorders to meet the different needs of camcorder users," said Mr. Tatsuo Takahashi, General Manager and Head of the Digital Imaging Marketing Division at Sony Marketing Asia Pacific.

Packed into the compact Handycam CX7K are Sony's original ClearVid CMOS sensor and Enhanced Imaging Processor that deliver clear movies shot in dim environment or in twilight based on the minimum illumination of only 2 lux . It can also achieve Smooth Slow recording for slow-motion recording of objects that are too quick for the human eyes to perceive especially in sports such as a golf swing. A 3-second video recorded can be playback in a 12-second slow motion video with audio recorded in 5.1 Dolby Digital surround sound. The dual recording mode realized by both the ClearVid CMOS sensor and Enhanced Imaging Processor allows both videos and high quality still images to be captured concurrently. With the Super SteadyShot optical image stabilization technology, the Handycam CX7K captures stable videos despite inevitable hand movements.

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